Sports Business, Marketing and Event Management

Have you ever dreamed of being part of the excitement behind your favorite teams, creating winning marketing campaigns, and planning unforgettable sports events? Then the Sports Business, Marketing, and Event Management program is for you!

The Career Field

Sports business, marketing, and event management is an exciting and fast-growing field focused on the business side of sports. Careers include sports marketing, event planning, sponsorship sales, fan engagement, and game-day operations. With projected job growth of 9% to 12% over the next decade, opportunities in this industry are expected to grow faster than the average for all occupations.

The Program

Get ready to turn your passion for sports into a career! In this exciting four-year program, you'll learn how the business side of sports really works, from marketing and branding to event planning and game-day operations.

Create digital content, develop promotional campaigns, explore sponsorships, and discover how professional teams use social media, influencers, and data analytics to connect with fans.

You'll gain hands-on experience planning and running real events, culminating in a capstone project where you help organize and manage a live sporting event or campus activity. If you love sports and want to be part of the action behind the scenes, this program is for you!